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  • Writer's pictureFig Health Store

Lightening vs Brightening: Whats the Difference?

We get this question A LOT, so we will tackle this in today’s post: “Lightening is reducing pigmentation and brightness is increasing radiance and glow of skin. Lightening has to do with discolouration and evening of skin tone.  Brightening is more about restoring vibrancy to the skin” (Dr Dennis Gross in Essence Magazine, 2016)

Lightening: Reducing hyperpigmentation from sun damage, and inhibiting melanin production.

Brightening: Improving dull lacklustre skin, improving skin’s radiance and making skin “glow”. Many people MAY use these terms interchangeably but they don’t mean the same thing.

This means that when we refer to brightening with #FigHealthStore products we don’t mean lightening.


We pride ourselves on our honesty and openness and so if a product has lightening properties we will always share it as one of the qualities.


Don’t forget you can book a Skincare Consultation at #FigDaySpa and we will tackle your skin’s needs with you.

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